Payments & Loans

WayApp Pay


About the Startup

About our Startup:

WayApp Pay offers retailers everything they need to brand, launch and manage their own payment method.

Problem and Opportunity:

Globally, only last year, retailers spent over $100 billion in payment commissions. What is even worse, on payments they don’t know who the customer is; therefore, they cannot get the necessary data to engage and add value to customers.

WayApp Pay puts an end to this! We offer retailers a better option!

What makes us unique:

Retailers identify the customer in every purchase, getting the necessary data to power personalization, better checkout experiences, and the opportunity for innovation.

There are not intermediaries and retailers save money.

Go-to-market plan:

We are conducting technical pilots in Spain in this year and plan a full commercial rollout in early Q2 2021.


We have fully validated the operation of the technology in pilot retailers. We are in advanced conversations with retailers with whom we hope to begin working in 2021.

Management Team:

Our team covers various areas of competence. With an important core of engineering and signicant business development experience. Our CEO has achieved an important success in his previous company. We also have advisor which are executives of multinationals bringing their great business expertise.


We will need a series A round of investment in 2Q2021 which we are hoping to be prepared for completing the SBC program.

Startup Details:

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